The process began with a session discussing the key principles that we wanted our brand to fulfil. This led us to an association with nature and was shortly followed by the development of the brand name, logo and CMF palette that would inspire and support the product design decisions later on.
Before ideation could begin for new products, it was important to test and observe the use of existing kitchen utensils, that would make up the competition in this market. With a good understanding of the successful and flawed aspects of each design in terms of functionality and aesthetics, we began sketching possible solutions to these problems.
I concentrated on designing a cheese grater, herb shakers, and manual fruit juicer. After sketching some initial ideas, I created very quick and dirty sketch models to gain an appreciation of size and ergonomics, and finally developed CAD and generated technical drawings ready for manufacture.