After a thorough investigation into high-end retail environments and existing lighting solutions on the market, I began sketching some possible concepts. The one that I particularly gravitated towards resembled a gyroscope and to prove that it would enable complete three movement I very quickly created a cardboard sketch model. It turned out that whilst it was almost free to move in any direction, a further ring would need to be added to enable complete freedom.
With this information I began to CAD model my design, and presented it to the Philips team, their expertise quickly recognised that there could be an issue with wires entangling within the structure of the product and with repetitive stress from the movement of the rings cause them to eventually tear and break.
After some further research I was inspired to use electrical induction as this removed the need for wires to be used between moving parts. With my design refined I then created a working model and generated a general assembly and CMF to present to Philips.